Practical sessions for business owners and operators. No theory. No slides full of jargon. Real tools applied to real work.
We run workshops for people who want to use AI and systems thinking to solve actual problems, not attend another webinar about "the future of work." Sessions are designed for people who run things: small business owners, team leads, solo practitioners.
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Three half-day sessions, June through August. This workshop is all three sessions booked together — they build on each other and are registered as one booking. Bring a laptop. This is working time, not lecture time.
You'll understand what a brand document is, why it's the foundation for everything else, and how to onboard AI as a tool that actually knows your operation. Every concept applied through a single running case study, start to finish.
Bring your actual materials — logo, website copy, anything that represents your business. We run the full brand document workflow on your business specifically. You leave with a working brand document and real outputs. Loftin guides the room, but the work is yours.
We open with advanced topics — Claude vs. ChatGPT, project files, deep research, and what AI agents actually look like in a small business. Then the rest of the session is yours to apply what you've learned, with Loftin available throughout.
How to use AI tools for the repetitive writing, communication, and documentation tasks that eat your day. Not theory. You'll build something in the session.
How to hand work between Claude, ChatGPT, and other tools to get better output than any single tool produces alone. The briefing-a-colleague model.
Turn messy spreadsheets, inconsistent records, and scattered files into usable, structured data. The unsexy work that makes everything else possible.
How to use AI to answer real business questions (market research, competitive analysis, regulatory questions) faster and more thoroughly than traditional methods.
How to use AI as a drafting partner while maintaining a voice that sounds like a human wrote it. For proposals, client communication, marketing, and internal docs.
Past sessions and resources will be listed here as they're completed.